Childbirth Education Association Website & Branding

Childbirth Education Association Website & Branding

I worked with the CEA to update their branding and digital presence. I designed a logo and brand identity, designed & built a WordPress site, and helped them apply their new visual brand across social media and marketing materials.

We began by talking about the classic childbirth imagery: pregnant belly, baby face, breastfeeding, naval connected to umbilical cord, etc. But it was just all too weirdly anatomical and literal. Here are a few samples of the 58 different anatomical-inspired concepts I brought to client on our first meeting:

Martina Fugazzotto for CEA

So after that, we paired it down to a shape that really represents all of those things (and more!): THE CIRCLE. Three circles.